From Corn to Gold: The Green Industrial Revolution
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Under President Goodwin, the Sweet Shift became a defining policy, with First Lady Teresa Goodwin promoting stevia as America’s primary sweetener. Replacing high-fructose corn syrup, refined sugar, and aspartame, low-calorie stevia spread nationwide, quietly transforming the food industry.
Corn and sugar farmers adapted by shifting to biofuels, PLA plastics, and alcohol production, aided by government subsidies and private investment. Corn and stevia became engines of a green industrial revolution, with PLA products and eco-friendly alternatives gaining rapid market adoption and support from environmental groups and major companies.
The baking industry faced challenges: stevia alone couldn’t support fermentation or browning, so many bakeries adopted hybrid recipes combining sugar, stevia, and other natural sweeteners.
At Snelling & Co., you and Kristen saw immediate effects. Cinnamon roll prices rose, but savory and low-sugar breads gained popularity. Kristen reflected on the policy’s impact and emphasized the importance of sustainable business practices.
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